User Research Services

Need conviction on an idea or direction? We dive deep into your customers' thoughts and behaviors to translate their needs to actionable business insights.

By going straight to the source—your customers—our research helps de-risk both big and small decisions.

UX Consulting & Product Strategy

The what, where, how, when, and why of a product's lifecycle.

How does this product serve your organization's mission and business goals? Who's it for? What's the long-term vision?

Stakeholder Interviews
Heuristic Analysis
Market & Consumer Research
Competitive Analysis
Trends & Forecasting
Product & Research Roadmapping

What Contexts Do We Work In?

We're right where you need us.

As seasoned logisticians for all flavors of research, we customize each and every study so it's a perfect fit for your needs.

International Research
In-person & In-home Research
Lab Research
Store Intercepts & Shopalongs
Web Browser & Mobile Research
Remote Research

Discover New Opportunities

Your idea starts here.

Need to know which idea might bear fruit? What are the unmet needs in your market? How might your product fill that gap?

Social Listening
Literature Reviews
Focus Groups
Generative User Interviews
Surveys
Concept Testing
User Personas

Design & Refine

Improve with continuous feedback.

How might your product be more intuitive and usable for your customer?

Cognitive Walkthroughs
Usability Testing
Beta Interviews
Prototype Testing
Cardsorting & Tree Testing
Content Testing
Click Tests & Heatmaps
A/B Testing & Preference Testing

Test & Observe

Steer using real-world insights.

How are customers navigating your service or product? How do they search and browse; what grabs their attention? How do they use your product day to day?

User Journey Mapping
Store Intercepts
Contextual Analysis
Lab Research
Focus Groups
Diary Studies

Scale & Grow

Expand your reach.

How can your product grow to meet more customers' needs? Which markets are ripe for your product?

In-Depth Interviews
Focus Groups
Competitive Analysis
Market & Consumer Research

llustrations by Storyset